UX research methods and strategies in the development of interactive interfaces

Abstract

This article reviews current methodologies and algorithms used in UX research for user interface design, leveraging technological advances.
UX research is essential in digital product design, although its approach varies depending on whether the product is new or established. For new products, research primarily involves beta testing to identify critical issues before launch. In contrast, research on existing products focuses on implementing and evaluating improvements to improve the user experience.
This article explores a number of UX research methods and algorithmic approaches used in the design of interactive interfaces, with a particular emphasis on understanding user goals, preferences, behaviors, and needs. An information system designed to store and process data served as a case study for practical evaluation.
The study involved real users performing specific tasks, such as completing purchase transactions and registration forms. These actions illustrated how well-executed UX research can lead to significant long-term savings in time and resources. According to Forrester Research, improving user experience can increase conversion rates by up to 400%, effectively doubling initial performance metrics. Early detection of design flaws during the development phase also helps minimize future project costs.
Overall, the study offers a comprehensive overview of methodologies and algorithms that improve the quality and effectiveness of UX research in the design of interactive systems. It highlights the critical role of user-centered design in creating intuitive graphical user interfaces (GUIs) and other software applications that meet user expectations and facilitate seamless interactions.