Improvement of the method of semiotic analysis of materials for detection of informational-psychological impact
DOI:
https://doi.org/10.32347/2411-4049.2025.1.111-124Keywords:
method of semiotic analysis, informational and psychological impact, propaganda, target audience, hypothesis, controlling information, information space, destructive informationAbstract
The improvement of the method of semiotic analysis is carried out in the interests of identifying the informational and psychological impact on target audiences. This is due to the fact that there is a discrepancy in the way of determining the dominant messages in the information space. The main narratives used to justify armed aggression, in particular the theorization of the “SVO”, are characterized, demonization of Ukraine and the West, as well as the creation of the image of Russia as a victim of an international conspiracy. The essence of the integration of textual and visual elements in propaganda materials to form an emotional informational and psychological impact on young people, who are the main target audience, is explained.
The purpose of the article is to improve the method of semiotic analysis to identify informational and psychological impact by taking into account the hypothesis of information management, which will allow to increase the capabilities of the Ukrainian defense forces in countering information threats in the deoccupied territories of Ukraine.
The conducted research allowed us to outline the main areas of work in the information space in the deoccupied territories of Ukraine and develop information technology to effectively counter Russian propaganda. During a comprehensive analysis of methods of informational and psychological influence on specific target audiences, the content of narrative elements that determine their behavior was obtained. New approaches to the use of informational and psychological operations tools were analyzed, which allows for a deeper understanding of their role in manipulating public consciousness and ensuring ideological influence in the long term. The result of the study is a description and decomposition of the method of semiotic analysis for identifying informational and psychological influence on specific target audiences with a step-by-step analysis of specific manipulations. This expands the theoretical understanding of the use of materials as tools of informational and psychological influence, contributing to a deeper analysis of Russia's propaganda strategies in the education system.
References
Medinsky, V.R., Torkunov, A.V. (2023). History. History of Russia. 1945 – early 21st century: 11th grade. Moscow: Education.
Zelenin, V.V. (2017). Fundamentals of Myth Design: Psychotechnologies of Media Reality Management. Educational and Methodological Manual. Kyiv: "Gnozis".
Pocheptsov, G.G. (2023). Propaganda as management of knowledge and ignorance. Retrieved from https://detector.media/infospace/article/221158/2023-12-29-propaganda-kak-upravlenye-znanyem-y-neznanyem/
Absolute support of “SVO” and war “to the last ukrainian”. Medinsky showed a new history textbook. North. Realities. (2023, August 8). Retrieved from https://www.severreal.org/a/medinskiy-pokazal-novyy-uchebnik-istorii/32538897.html
Sevryugin, Igor. (2023, August 21). "Pumping with Hatred." History Teacher on New Propaganda Textbooks, Subjects, and Films for Russian Students and Schoolchildren. Current Time. https://www.currenttime.tv/a/propagandistskih-uchebnikah-predmetah-filmah-rossiyskih-studentov-shkolnikov/32554443.html
Propaganda in Russian schools: high school students will be taught history through the prism of the Kremlin. Euronews. (2023). Retrieved from https://ru.euronews.com/2023/09/01/enst-russia-and-education
Unscientific, ideological. New history textbook. Radio Liberty. (2023). Retrieved from https://www.svoboda.org/a/nenauchnostj-ideologizirovannostj-novyy-uchebnik-po-istorii/32540157.html
New history textbook swaps logic for propaganda. Octagon. (2023). Retrieved from https://octagon.media/politika/novyj_uchebnik_istorii_promenyal_logiku_na_propagandu.html
Frank, Robert H. (1997). The Frame of Reference as a Public Good. The Economic Journal, 107 (November), 1832–1847.
Russia showed new history textbooks with a section on "special operations". Mirror of the Week. (2023). Retrieved from https://zn.ua/war/v-rossii-predstavili-novye-uchebniki-s-razdelom-o-spetsoperatsii.html
Easterlin, R.A. (1974). Does Economic Growth Improve the Human Lot? Nations and Households in Economic Growth : Essays in Honor of Moses Abramovitz. (Paul A. David and Melvin W. Reder, Eds.). New York: Academic Press, Inc.
“History is the last thing a drowning ideology grabs onto”: history teacher Vladimir Maksakov on Medinsky’s new textbook and the authorities’ attempts to whitewash the past. Line. (2023). Retrieved from https://cherta.media/interview/istoriya-uchebniki-propaganda
New history textbook for high school students. What was rewritten in it and how it will affect education in Russia. BBC News. (2023). Retrieved from https://www.bbc.com/russian/articles/cmlxgvm7rejo
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Oleksandr Trofymchuk, Serhyi Zabolotnyi, Vitaliy Katsalap

This work is licensed under a Creative Commons Attribution 4.0 International License.
The journal «Environmental safety and natural resources» works under Creative Commons Attribution 4.0 International (CC BY 4.0).
The licensing policy is compatible with the overwhelming majority of open access and archiving policies.