The solution to the plastic usage problems; a strong campaign for innovative waste management

Authors

  • Maria Eva Rosalyn London School of Public Relations, Jakarta, Indonesia
  • Dwinanto Kurniawan London School of Public Relations, Jakarta, Indonesia

DOI:

https://doi.org/10.32347/2411-4049.2019.2.56-66

Keywords:

plastic, waste management, zero waste, environment

Abstract

Plastic pollution has become a huge environmental problem, prompting some cities and countries to heavily tax or ban the plastics products such as bags and straws. Hence, the purpose of this research is to provide knowledge into the effectiveness of campaigns using plastic and plastic waste, and provide an overview of a new innovative waste management. This research is also intended to introduce Masaro (Zero Waste Management), a CSR program at Polytama Company, as it would be an innovative and efficient waste management instead a massive campaign.

Author Biographies

Maria Eva Rosalyn, London School of Public Relations, Jakarta

Master of Arts in Communication

Dwinanto Kurniawan, London School of Public Relations, Jakarta

Master of Arts in Communication

References

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Embu, S. W., ITB Catat 2,13 Juta Sampah Plastik Tiap Tahun Cemari Indonesia, www.merdeka.com, 2018.

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Snyder, Leslie. (2003). Development communication campaigns. Yogyakarta: Graha Ilmu.

Werther, William B., Jr., and Keith Davis (1989). Human Resources and Personnel Management. 3, New York: McGraw- Hill.

World Bank (1996). Urban Environmental Sanitation Project, Staff Appraisal Report, Republic of Ghana, Africa Regional Office.

Yankson P. W. K. (1988). The Urban Informal Economy Accommodation, Growth, Linkages, Health and Environmental Impact. The Case of Greater Accra Metropolitan Area (GAMA). Ghana University Press, Accra.

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Published

2019-07-03

How to Cite

Rosalyn, M. E., & Kurniawan, D. (2019). The solution to the plastic usage problems; a strong campaign for innovative waste management. Environmental Safety and Natural Resources, 30(2), 56–66. https://doi.org/10.32347/2411-4049.2019.2.56-66

Issue

Vol. 30 No. 2 (2019): Environmental safety and natural resources

Section

Natural resources

License

Copyright (c) 2019 Maria Eva Rosalyn, Dwinanto Kurniawan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The journal «Environmental safety and natural resources» works under Creative Commons Attribution 4.0 International (CC BY 4.0).

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